INTRODUCTION
It doesn’t matter what industry you are in – whether government or private sector, retail or service operation, from supermarkets & restaurants to insurance & banking to the tourism industry – serving customers is what it’s all about. Doing it well ensures your company’s healthy passage through the current economic situation.
Let’s face it – one slight mistake in serving one customer in today’s extremely competitive business environment means millions of RMs down the drain. Your company’s customers don’t deal with just your company alone, they have hundreds of other suppliers. Whatever excellent service they receive from one becomes a yardstick for their dealing with others, even from totally different industries. It’s corporate suicide for your staff to take customer service lightly. Your staff needs to genuinely care. No more just lip service.
This program explores the “spirit of service” and the “service-mind” and emphasizes the need for positive attitude and behaviour, confidence, control and enhanced presentation when dealing with customers.
It has been designed to assist participants to understand and apply all aspects of the customer and how to speak their language through identifying needs and expectations, improving communication techniques, handling of complaints and troublesome customers.
Emphasis is given on building a positive attitude and mind-set when dealing with customers and nurturing a positive outlook by “treating my job as a business”.
OBJECTIVES
Upon successful completion of this course, you will be able to:
- State the rationale and importance of excellent customer service to business
- Elaborate the basic concepts of quality and the importance to the service industry
- Understand why it is to your personal advantage to offer excellent customer service
- Realize that it’s the people from within the organization that stop customers from coming back
- How it feels to be a customer yourself
- Identify customer needs and wants and use this understanding to enhance their skills in interacting with customers
- Learn what to do when customers complain
- Handle difficult situations involving customers
- Realize that listening is more important than talking in customer service
- Learn how to verify and clarify when communicating with others
COURSE CONTENT
| MODULE |
TOPIC |
KEY CONTENTS |
| 1 |
UNDERSTANDING HOW CUSTOMERS THINK AND MAKE DECISIONS |
- Discovering and understanding your own thinking preferences as a person
- Discovering and understanding your own decision making style
- Discovering your own Communication Style
- How you communicate, make decisions AND how you approach your customers
- How to be more flexible when dealing with customers
- Understanding your customers thinking preferences as a person
- How this information affects the way you deal with conflicts with customers
|
| 2 |
PUT YOURSELF IN THE CUSTOMER’S SHOES |
- To best serve a customer, you must first be a customer yourself
- Group Work : Describe a pleasant experience you had as a customer; then describe an unpleasant experience, and then discuss how you felt
- What happens when you get good customer service or bad customer service from a supplier?
|
| 3 |
WHAT SORT OF SERVICE ARE YOU OFFERING? |
- Why we don’t give good customer service
- Some common excuses people give for offering indifferent or poor customer service, and why – and how to overcome them
- Internal customers – how they affect our job
- What outstanding organizations have – quality products, delivery systems, and customer service
|
| 4 |
MOMENTS OF TRUTH IN CUSTOMER SERVICE |
- Moments of truth in customer engagement
- Reasons for moments of truth
- Why customers stop buying from your company?
- Who’s at fault?
- Getting rid of customer barriers
- Making it easier for customer to do business with us
|
| 5 |
THE CUSTOMER ENGAGEMENT PROCESS |
- The C-E-S-A-W-L Model in Customer Engagement
- Connect, Explore, Solve, Act, Wow, Leverage for future
|
| 6 |
HOW TO “EXPLORE” |
- Listen actively, and take notes
- Clarify, verify, question
- Repeat what the other party has said, and ask for confirmation
|
| 7 |
CUSTOMER SERVICE IS ALL ABOUT COMMUNICATION |
- The biggest problem in communication
- Listening and verification skills
- Listening and verification skills role play
- Think of people who (don’t) listen
|
| 8 |
HOW TO EARN THE CUSTOMER’S S.T.A.R. (SUPPORT, TRUST, ADMIRATION, RESPECT) |
- Emotional Intelligence (EI) – the human side of customer service.
- A discussion of the works of Daniel Coleman and Stephen Covey
- The various intelligences
- Case study – Great expectations
- Enhancing your Intrapersonal Intelligence
- Strategies to earn other people’s STAR
|
| 9 |
COMPLAINTS, COMPLAINTS, COMPLAINTS,
|
- We want customers to complain!
- Group discussion on bad service delivery
- Positive results of working with complaints and difficult customers
- Case study – How to handle a complaint
|
WHO SHOULD ATTEND?
Front-liners, Administrative Assistants, Clerical Staff and others who want to know more about good customer service .Who Who should attend?
FEES
INDIVIDUAL RM1,000.00 per pax
EARLY BIRD RM800.00 per pax
(payment 14 days before the program)
2 PAX RM900.00 per pax
3 PAX or > RM850.00 per pax
(Fees – without accomodation)
TRAINER
Ismail Hashim or
Mazdurah Mohd Zain